TITLE

SPONSOR'S STATEMENT

AUTHOR(S)
Plowman, Liam
PUB. DATE
October 2010
SOURCE
Campaign;10/22/2010 Supplement, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article acknowledges the contributions of IPA Excellence Diploma on the future of marketing communications and digital advertising.
ACCESSION #
55381044

 

Related Articles

  • Mumbling Louder Is Not a Branding Strategy. Friedman, Donald // Brandweek;11/29/2010, Vol. 51 Issue 42, p22 

    The author discusses how the digital age has enables advertisers and media entities to reach an enormous audience. The author argues that despite their success in facilitating communication, digital devices have not made it any easier to decide what to say or how to say it clearly. The author...

  • Indonesia Report: Fresh opportunities abound in media. Clark, Robert // Campaign Asia-Pacific;May2012, p64 

    The article focuses on the growth opportunities for digital advertising in Indonesia. It is said that recent economic downturn didn't affected the country which now has a bright economic outlook and an attractive market for brands, agencies and media. It is said that media spending in 2011...

  • NOW WHAT? McINTYRE, JOHN // Applied Arts Magazine;Feb2009, Vol. 24 Issue 1, p6 

    The article presents the author's views on the impact of digital technology on modern advertising which began in the late 19th century, as suggested by Bob Greenberg, chief executive officer (CEO) of R/GA in the December 2007 issue of "Adweek." The emergence of the big companies heralded global...

  • LESSONS FROM AMERICA. Collins, Dan // Campaign;6/29/2007 Digital Downloaded Supp, p13 

    The article focuses on the author's views on issues related to the use of digital technology by the American advertising industry as compared to those in the British industry. The author says that in the U.S., web is not only driving the digital marketing business, but is becoming the core of...

  • Will you catch the next big wave? ATKINSON, MATT // New Media Age;9/25/2008 Digital Perspectives, p15 

    The article examines the role of digital space in the marketing and advertising industry. The author believes that the current business climate is creating the perfect conditions for the next stage of digital evolution for brands and consumers alike. It suggests that businesses should look at...

  • Communicating to Communities. Elliott, James G. // Folio: The Magazine for Magazine Management;Jul/Aug2012, Vol. 41 Issue 6, p61 

    The article informs that digital technologies strengthening the sales of printing media by advertising in multiple communities of the U.S. It states that integrated programs can be used by several magazine companies in order to help marketers to advertise surrounding customers. It offers...

  • Turn white paper: big data and new world marketing.  // Marketing Week (Online Edition);5/ 1/2014, p9 

    The article discusses the benefits of using sophisticated digital marketing for advertising campaigns. Topics discussed include how sophisticated digital marketing technology helps push marketing onto the center of corporate strategy and the ability of advanced technology platforms to allow...

  • Smarter tech, not more tech. Teo, Clement // Campaign Asia-Pacific;Dec2015/Jan2016, p46 

    The article discusses the need of adopting smarter technologies rather than new technologies by chief marketing officers of business enterprises, as of December 2015. Topics include restructuring organization for adopting digital technology; creating the role of marketing technologists; and...

  • PRESS REFRESH.  // Campaign;7/1/2011 Digital Supplement, p9 

    The article offers insights on the need to continue innovate a brand's marketing model in the advertising industry as the digital world and the technologies it offers keep growing. The author believes that the people are only beginning to upgrade their marketing model to conform to the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics