TITLE

The Need for Dual-Focus Marketing Plans

AUTHOR(S)
Hotley, L. Biff
PUB. DATE
November 2001
SOURCE
ABA Bank Marketing;Nov2001, Vol. 33 Issue 9, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of automated banking services on customer satisfaction. Attitudes toward automated banking services; Management of the transition to automated banking services.
ACCESSION #
5536073

 

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