Using claims to market client relationships

November 2010
Asia Insurance Review;Nov2010, p72
Trade Publication
The article discusses how insurance companies in Asia can achieve opportunities for improvements by establishing a good client relationship management (CRM) in insurance claims management process. It offers practical steps designed to help insurers determine their key success factors, which are based on understanding the needs of the clients. Also tackled is the important role that feedback plays in developing clients' ideas that insurers can use for possible service improvements.


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