TITLE

IDENTIFICATION OF OUTCOME BASED BUSINESS COMMUNICATION SKILLS

AUTHOR(S)
Newberry, Robert; Conrad, David
PUB. DATE
October 2010
SOURCE
Allied Academies International Conference: Proceedings of the Ac;Oct2010, Vol. 15 Issue 2, p28
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
Despite academia's considerable efforts there remains a gap in communication skills delivered by new graduates versus those desired by business practitioners. We suggest that this may be the result of practitioners seeking outcome based skills and academia teaching basic (non-business specific) fundamentals of communications. The authors utilized a thorough review of the literature to identify 24 outcome based communication skills most needed in business organizations.
ACCESSION #
55304086

 

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