TITLE

Magic numbers

AUTHOR(S)
Pulling, Jenny
PUB. DATE
November 2001
SOURCE
Cabinet Maker;11/9/2001, Issue 5263, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the use of 'golden numbers' strategy to attract consumers in the furniture industry. Assessment of Neil Steels owner Dawn Dermott on the effectiveness of memorable numbers concept; Process in obtaining a golden number; Details on the lack of response or the waste calls concept; Growth of golden numbers concept in business enterprises.
ACCESSION #
5529184

 

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