Magic numbers

Pulling, Jenny
November 2001
Cabinet Maker;11/9/2001, Issue 5263, p8
Trade Publication
Investigates the use of 'golden numbers' strategy to attract consumers in the furniture industry. Assessment of Neil Steels owner Dawn Dermott on the effectiveness of memorable numbers concept; Process in obtaining a golden number; Details on the lack of response or the waste calls concept; Growth of golden numbers concept in business enterprises.


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