TITLE

Purpose Principle

AUTHOR(S)
Cashman, Kevin
PUB. DATE
November 2010
SOURCE
Leadership Excellence Essentials;Nov2010, Vol. 27 Issue 11, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of purpose to leadership. The author defines purpose as a transformational force that can only be satisfied with service and contribution. He notes that credo should guide a business on how it would deal with its constituencies and that purpose is the heart and mind of leadership. According to the book "Good to Great," by Jim Collins, core ideology, core purpose and core value can transform a company from good to great.
ACCESSION #
55232997

 

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