TITLE

POPCHIPS

AUTHOR(S)
PAREKH, RUPAL
PUB. DATE
November 2010
SOURCE
Advertising Age;11/15/2010, Vol. 81 Issue 41, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines marketing by the snack food industry firm Popchips, focusing on its product management of the popped potato snack which carries the company name and its its sole product.
ACCESSION #
55230769

 

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