TO LEAD OR FOLLOW: How Much Should Competitors Influence Your Pricing?

Kohlmayr, Klaus
October 2010
Hospitality Upgrade;Fall2010, p146
Trade Publication
The article reports on the importance of positioning key products as a vital aspect of dynamic pricing in hotel industry. It states that hotels should understand the competition, in terms of future and existing competitors and what they offer. Dynamic pricing needs revenue management strategies to be a high level combination of channel control, inventory control and pricing.


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