Metersbonwe's E-Gommerce Ambitions

Flannery, Russell
November 2010
Forbes Asia;Nov2010, Vol. 6 Issue 13, p88
The article focuses on Metersbonwe, Chinese fashion chain, which plans to invest in e-commerce. According to Zhou Chengjian, chairman of Metersbonwe, he expects Internet shoppers to supply more than 20% of his sales. He states that as the online sales are increasing rapidly, e-commerce growth at the firm is expected to be quick. He states that the traditional retailers and online business will complement each other.


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