Harney, Alexandra
November 2010
Forbes Asia;Nov2010, Vol. 6 Issue 13, p32
The article profiles Asahi & Co. It is reported that, although demand for bicycles has been flat in Japan due to several factors like weak economy, Asahi sales increased by 20.2% to 293 million dollars and profits increased by 42.8% to 24 million dollars in the year ended on February 20, 2010. President of Asahi, Susumu Shimoda says that, the reason for the success of Asahi is the company's focus on good service, at the point of sale and afterward, as bicycles are a people business.


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