TITLE

What Women Want

AUTHOR(S)
Chordas, Lori
PUB. DATE
November 2010
SOURCE
Best's Review;Nov2010, Vol. 111 Issue 7, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the trends employed by women business owners focusing on employee benefits that affect families in the U.S. It notes that insurance brokers and agents cater the needs of businesswomen in marketing employee benefits. It points out that the dynamics of marketing benefits to women vary from those who aim to equate their male counterparts.
ACCESSION #
55154981

 

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