KANE: Looking at the big picture!

Pirie, Kane
July 2010
Travel Weekly (UK);7/23/2010, Vol. 5 Issue 2027, p27
Trade Publication
The article discusses the implication on the move of Google Inc. to invest 700 million dollars for ITA Software Inc., a flight search technology provider to the travel sector worldwide. It mentions that the act would benefit travel passengers by making it easier for them to compare flight prices but will make things harder for smaller price comparison websites which will be overshadowed by the acquisition. It affirms that Google aims to expand its services and work with major industry players.


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