Pirelli says F1 contract will boost marketing

Shaw, David; Davis, Bruce
August 2010
Rubber & Plastics News;8/9/2010, Vol. 40 Issue 1, p23
Trade Publication
The article informs that Pirelli Tyre SpA believes that being the contract tire supplier for Formula 1 and F1's companion GP2 Series for the 2011-13 seasons will boost its marketing efforts.


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