TITLE

BT Cellnet briefs DM roster to raise tariff awareness

PUB. DATE
August 2001
SOURCE
Marketing (00253650);8/23/2001, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the efforts of BT Cellnet Ltd. of incorporating tariff awareness among consumers in the product marketing of the company in Great Britain.
ACCESSION #
5468162

 

Related Articles

  • MmO2 hunts agency for rebranding task.  // Marketing Week;10/11/2001, Vol. 24 Issue 35, p10 

    Focuses on the MmO2 recruiting a creative agencies to pitch for the task of rebranding the mobile network BT Cellnet O[sub 2]. Use of the services of Agency Insight; Media arrangement and review with company; Consolidation on the media buying accounts.

  • Cellnet's shops design fly slots for Big Brother. Griffiths, Anna // Campaign;05/25/2001, Issue 21, p10 

    Reports the plan of BT Cellnet to create an aggressive advertising campaign in Great Britain. Target audience of the campaign; Provider of mobile phone products and services for the television program 'Big Brother'; Sponsorship for Channel 4 by BT Cellnet.

  • BT Cellnet announces GPRS schedule.  // RCR;01/31/2000, Vol. 19 Issue 5, p26 

    Reports that BT Cellnet has launched its mobile telephone operations through the General Packet Radio Service.

  • BT Cellnet to sponsor Brit Awards.  // Marketing Week;1/17/2002, Vol. 25 Issue 3, p8 

    Reports the business planning of BT Cellnet Ltd. to sponsor the Brit Awards in Great Britain. Partnership with the award giving bodies; State of confusion over the revived name; Confirmation on the intention to sponsor Big Brother show.

  • BT Cellnet to review for consumer site revamp. Rosier, Ben // Marketing (00253650);3/8/2001, p9 

    Reports that Great Britain-based mobile phone firm BT Cellnet is reviewing its new media arrangements in preparation for an overhaul of its consumer Web site. Tailored services that it wants to offer on the site; Terms under the marketing brief; Agencies vying for the media account.

  • Hacker Heaven Is BTCCellnet's Hell. Quigley, Paul // Wireless Week;10/25/99, Vol. 5 Issue 43, p17 

    Focuses on the fraud scam plaguing the wireless communication company BTCellnet. Information on credit card fraud; Initiative taken by the company to stem the flow of the fraudulent calls; How the scam affected the company.

  • BT cellnet.  // Marketing (00253650);7/1/1999, p78 

    Profiles BT Cellnet, Great Britain's second largest mobile phone network operator. Customers; Launch advertising campaign; First flat-rate pan-European mobile service; Advertising agencies; Advertising expenditures; Top marketer.

  • ITC ruling forces BT Cellnet to pull `misleading' ads.  // Marketing (00253650);9/2/1999, p3 

    Reports that the Independent Television Commission of Great Britain has ordered BT Cellnet Ltd. to take a television commercial for its Onephone system off the air, after viewers complained it was misleading.

  • BT Cellnet reports customer increase.  // RCR;07/10/2000, Vol. 19 Issue 28, p36 

    Reports on BT Cellnet's announcement of an increase in new mobile-phone customers for the second quarter of 2000.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics