TITLE

Killer apps

AUTHOR(S)
Buchanan, Leigh
PUB. DATE
May 1998
SOURCE
Inc.;May98, Vol. 20 Issue 6, p92
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on business change, with reference to Chunka Mui and Larry Downes, a pair of consultants, and their book `Unleashing the Killer App: Digital Strategies for Market Dominance.' Definition of the term `killer apps'; Replacement of strategic planning by digital strategy; Details on a interview with Mui.
ACCESSION #
546581

 

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