TITLE

mark ritson MORE OF THE SAME IS THE KEY TO GROWTH

PUB. DATE
October 2010
SOURCE
Marketing Week;10/7/2010, Vol. 33 Issue 41, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the secret how marketers can invest greater profits. It features several blockbuster movies such as "Inception" and "Onto the Ritz" which are said to utilize consumer-centric approach and customer relations management methodologies. The author stresses out that the element to foster profitability in business is drawing the same consumer to purchase the same product or service more often.
ACCESSION #
54654525

 

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