Crowdsourcing Their Way Into One Big Mess

Lipman, Gregg S.
October 2010
Brandweek;10/25/2010, Vol. 51 Issue 38, p26
Trade Publication
The author comments on Gap's launching of a new logo in October 2010. As stated, the company replaced its old nameplate of a navy-blue square with "GAP" inscribed in an Spire Regular typeface with a white background, a Helvetica font and a box floating off on the upper right. However, consumers reportedly opposed the new logo. According to the author, this move by Gap could just be a publicity propaganda.


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