Creating an Affinity

Chordas, Lori
October 2010
Best's Review;Oct2010, Vol. 111 Issue 6, p102
Trade Publication
The article reports on the role of associations, affinity and professional groups who offers carriers growing opportunities for prospective insurance and employee-benefits customers in the U.S. It states that associations and groups add a new avenue of business and revenue for insurers and presents the secret in creating a successful affinity partnership. Moreover, the significance of greater use of the web and social media in connecting with associations' members is also discussed.


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