Rules of the Road

Costonis, Michael A.; Kraft, Kevin J.
October 2010
Best's Review;Oct2010, Vol. 111 Issue 6, p62
Trade Publication
The article offers five key elements for life insurance carriers on policies and procedures for social media. Create an overall social media policy with written procedures and processes to show evidence of compliance. Design processes and procedures from registration and ongoing monitoring. Plan content templates such as risk profile capture, product overview and real-time approval flow in social media.


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