TITLE

WHAT'S THE FREQUENCY?

AUTHOR(S)
Adams, John
PUB. DATE
October 2010
SOURCE
Bank Technology News;Oct2010, Vol. 23 Issue 10, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the significance of Web and mobile in building the distribution and marketing effectiveness of customer newsletters in the U.S. Carole Katz, vice president of marketing at Watertown Savings bank, states that the technology enables the bank to produce monthly newsletters and can track readers. Emmett Higdon, a senior analyst at Forrester Research, notes that the extension of electronic newsletters to mobile phones may increase in use.
ACCESSION #
54580964

 

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