BankSimple's Niche Pitch

Lepro, Sarah
October 2010
Bank Technology News;Oct2010, Vol. 23 Issue 10, p1
Trade Publication
The article reports on the development of BankSimple, an Internet banking, under the management of founder Joshua Reich and Chief Financial Officer Shamir Karhal in the U.S. It states that BankSimple aims to provide a combined checking and savings account tied to a debit card. It notes that BankSimple plans to focus on Generation Y professionals who are comfortable with technology and with more than 10,000 dollars in their accounts.


Related Articles

  • For BankSimple, Finding Right Bank's Been Complex. Lepro, Sara // American Banker;9/21/2010, Vol. 175 Issue 145, p1 

    The article discusses online bank BankSimple.com. Founder Joshua Reich envisions a service that provides customers with easy-to-use online banking services and personal financial management. However, Reich has found it a challenge to find a bank partner with the technological capacity to bring...

  • Correction.  // American Banker;8/15/2011, Vol. 176 Issue 125, p16 

    A correction is presented for a reference made to Simple Finance Technology company in the August 12, 2011 article "BankSimple's Kit Allows Seamless Customer Vetting."

  • Social Media, Gen Y, Leading Online Banking Interactions. Dymi, Amilda // National Mortgage News;1/3/2011, Vol. 35 Issue 14, p21 

    The article presents a survey conducted by Fiserv Inc. which demonstrates that 45% of Generation Y consumers manifested the highest concern in communicating with their banks by using social media sites.

  • Savings Tool Has Doubters. Sposito, Sean // American Banker;7/27/2012, Vol. 177 Issue F329, p6 

    The article focuses on Simple, a branchless bank founded by Josh Reich, and the online bank's Simple Finance Technology Corp. software project that will offer customers personal financial management services.

  • First Use For the Third Screen. Steinert-Threlkeld, Tom // Multichannel News;10/29/2007, Vol. 28 Issue 43, p40 

    The author focuses on the issue of the technological innovation in echo boom generation in the U.S. The author presents an idea that echo boom generation always find more in technological innovations in which he focus on the issue of the third screen platforms. He also points out that echo...

  • Technology, Generational Evolution Mean New Strategies For CUs. Blumenfeld, Matt // Credit Union Journal;6/28/2010, Vol. 14 Issue 26, p17 

    The article focuses on the need for the continuous improvement in the technologies being used by the credit unions, such as mobile banking and online banking, as the industry of credit union grows and as the Generation Y get involve in the workforce.

  • Mobile one Answer in Gen Y Pursuit. Arnold, Mary Auestad // Credit Union Management;Oct2012, Vol. 35 Issue 10, p8 

    An introduction is presented in which the editor discusses various reports within the issue including "Missing the Gen Y Boat?," "Existing Switch, new Trick," and "Unconventional Thinking."

  • BankSimple Adds Two Bank Partners. Quittner, Jeremy // American Banker;6/27/2011, Vol. 176 Issue 98, p15 

    The article reports that Simple Finance Technology Corp. was planning to sponsor the issuing of debit cards and hold funds for the Bancorp Inc. and CBW Bank.

  • A Complex Background For a Simple Bank. J. A. // Bank Technology News;Jun2010, Vol. 23 Issue 6, p22 

    The article profiles Josh Reich's new bank called BankSimple, an easy and intuitive bank that features accessible online services in the U.S.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics