BankSimple's Niche Pitch

Lepro, Sarah
October 2010
Bank Technology News;Oct2010, Vol. 23 Issue 10, p1
Trade Publication
The article reports on the development of BankSimple, an Internet banking, under the management of founder Joshua Reich and Chief Financial Officer Shamir Karhal in the U.S. It states that BankSimple aims to provide a combined checking and savings account tied to a debit card. It notes that BankSimple plans to focus on Generation Y professionals who are comfortable with technology and with more than 10,000 dollars in their accounts.


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