TITLE

Creating Sonic Signatures

AUTHOR(S)
Harvey, Steve
PUB. DATE
October 2010
SOURCE
Pro Sound News;Oct2010, Vol. 32 Issue 10, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Audiobrain LLC, a sonic branding company in Manhattan, New York City that creates brand identity, leverages, and manages its implementation. It says that the company has created guidelines for sonic branding processes which allows their teams to know the suited sonic element, popular artists, and key signatures for the advertising of the brand. Audiobrain owner Audrey Arbeeny emphasizes the increasing demand for a more multi-touchpoint and immersive brand sonification.
ACCESSION #
54556087

 

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