- Get 'em while they're young. Benson, Sally D. // American Nurseryman;12/1/2006, Vol. 204 Issue 11, p6
The article compares the capability of baby boomers and Generation Y in the field of nurseries in the U.S. It has found out that Generation X can capture the larger cohort of gardeners and green professionals. They have the creative thinking and has the ability to balance between home and work....
- Seeds of CONFLICT. Abernethy, Mark // Bulletin with Newsweek;05/04/99, Vol. 117 Issue 6172, p58
Describes the impact of baby boomers on the gardening industry in Australia. Volume of business yearly, according to the Nursery Industry Association of Australia; Changes in how and where gardening funds are spent; Use of gardening services; Financial success of some retailers; Trend away from...
- Don't miss your next great marketing opportunity. Gurian, Kenneth J. // Medical Marketing & Media;Sep97, Vol. 32 Issue 9, p94
Offers advice on how pharmaceutical companies can effectively market to baby boomers. Elements of the baby boomer lifestyle that affect their purchasing decisions; Warning against stereotyping seniors by age rather than attitude; Targeting the treasured values of the generation; Development of...
- Baby boomers: Still borrowing. Klewin, Bill // Credit Union Magazine;Apr2003, Vol. 69 Issue 4, p22
Focuses on the loans being made by baby boomer generation in the United States. Use of the Internet to market to and build relationships with baby boomers; Reduction of debt efforts.
- Boomers at mid-century. // Alberta Report / Newsmagazine;1/15/96, Vol. 23 Issue 5, p22
Reports that baby boomers will reach a majority of those aged 50 to 74 in the year 2005. A description of the three main types of boomers to watch, the Power Players, the Fun Seekers, and the Matriarchs.
- Meow mix. Pleszczynski, Wladyslaw // American Spectator;Sep96, Vol. 29 Issue 9, p94
Examines the baby boomer generation's propensity for owning pet cats. Political and social implications of owning cats; Cat ownership as a mark of living a pampered life.
- Last hurrah? Poe, Randall; Courter, Carol Lee // Across the Board;Mar1996, Vol. 33 Issue 3, p6
Reports that the youngest baby boomers may not profit from the stock-market boom the way their older cousins will.
- A Second Career? Well... Kennedy, Marilyn Moats // Across the Board;Jan2000, Vol. 37 Issue 1, p65
Discusses the career path of the baby boomers. Reason for the Generation X to become obsolescent to the boomer ambitions; Goals of boomers who freelance or start up their own company; Obstacles boomers rarely consider.
- The two boomer cohorts--the optimistic and the wary. Morrall, Katherine // Bank Marketing;Feb96, Vol. 28 Issue 2, p27
Examines the distinctions between two types of baby boomers. Boomers born and raised in the 40s; Boomers born and raised in the 60s; Effect of economic, political and social events; similarities between the two segments.