Pick your event carefully, then work the whole room

Gitomer, Jeffrey
October 2001
Long Island Business News (7/1993 to 5/2009);10/26/2001, Vol. 48 Issue 44, p37A
Examines the significance of networking as an integral part of sales process. Way to integrate networking in the business schedule; List of fundamental elements to be considered in networking; Purpose of networking.


Related Articles

  • Make your business "Tweet" on Twitter. Stanbridge, Dean // Pest Management Professional;Sep2012, Vol. 80 Issue 9, p107 

    The article offers the author's insight on the use and advantages of Twitter in business marketing. He states that Twitter can be a beneficial tool for special promotion, job listings, and customer communications. Meanwhile, he says that positive comments can help in promoting the business, but...

  • When It Comes to Real Service, the 'Whys' Have It. Gitomer, Jeffrey // Business News New Jersey;04/10/2001, Vol. 14 Issue 15, p17 

    Discusses customer service guidelines in sales promotion and marketing. Author's experience of receiving quality customer service from Marcel Van Rooiejen, an employee of the Le Grand InterContinental Hotel in Paris, France; Emphasis on the importance for businesses to treat their customers...

  • Social Sales. Giamanco, Barbara // Sales & Service Excellence Essentials;Oct2010, Vol. 10 Issue 10, p15 

    The article offers information on the role of social media in marketing products and services. It states that compared to the old sales and marketing strategies, conversations through social media turned to be more influential. It says that connection and contact to people by way of social...

  • Rules for Greatness. Mseka, Ayo // Advisor Today;Sep/Oct2011, Vol. 106 Issue 5, p8 

    An introduction is presented in which the editor discusses various reports published within the issue on topics including customer service, sales management, and marketing strategy.

  • Street mapping. Reed, David // Precision Marketing;5/7/2004, Vol. 16 Issue 27, p21 

    Focuses on the growth of the door-to-door campaign resulting from advances in profiling and mapping technology in Great Britain. Improvement of the campaign performance; Concentration on the marketing investment in specific postcodes; Enhancement of customer services.

  • Mrs. T's Sales-Marketing Link Pleases Retailers. Riell, Howard // Frozen Food Age;May2006 Supplement, p16 

    The article focuses on Ateeco Inc., which markets Mrs. T's Pierogies, focusing on making certain that the company had win-win sales performance with all key customers. Ateeco has employed superior customer service and a collection of tactical tools designed to help drive volume. Mrs. T's has...

  • Old way or new way? Only one way works - my way. GITOMER, JEFFREY // Enterprise/Salt Lake City;6/2/2014, Vol. 43 Issue 39, p15 

    The article discusses ways of thinking, selling and acting responsibly with the consumers which include to uncover the customer's intention and motive for the products, to talk about the outcomes of the products and to prove the value of the products.

  • Marketers: Bid farewell to strategy based on old 4 Ps. Schultz, Don E. // Marketing News;02/12/2001, Vol. 35 Issue 4, p7 

    The article focuses on the 4P marketing concept or the marketing mix which is focused on product, price, place and promotion. The transition of information technology has given the customer perfect or almost-perfect, knowledge of the marketplace, available products, price ranges, definable...

  • Incentives are here to stay. Pearson, David // Marketing Week;9/8/2011, Vol. 34 Issue 36, p12 

    The article focuses on the need for strategies of brands and retailers to correspond and adapt accordingly in order to provide promotions for consumers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics