TITLE

CALLING CARD

AUTHOR(S)
CASSANO, ERIK
PUB. DATE
October 2010
SOURCE
Smart Business Detroit;Oct2010, Vol. 6 Issue 7, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Trinity Health, the fourth largest Catholic health system in the U.S. based on operating revenue. Joe Swedish, president and chief executive officer (CEO) of Trinity Health, shares that one of the major challenges in health care is its being a risk-averse industry. Swedish believes that the development of an identity as risk-takers is important in their standing in the industry. His efforts helped the establishment of a unified brand at Trinity Health.
ACCESSION #
54492521

 

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