Changing tides

October 2010
Smart Business Detroit;Oct2010, Vol. 6 Issue 7, p7
The article discusses the importance of strategic planning in preparation for changes in the business environment. Mark Walker, co-founder and chief executive officer (CEO) of First Preferred Mortgage Co., shares that getting outside help from consultants allow input from different perspectives to be received by management. He encourages playing out scenarios to discuss what happens to enable policies and procedures to be put in place for the company's welfare and growth.


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