Adams, John
September 2010
Bank Technology News;Sep2010, Vol. 23 Issue 9, p24
Trade Publication
The article focuses on Virginia-based New American Mortgage which had used social media such as Facebook Inc. and Twitter Inc. making it the doorway for the consumers to relationship building, branding and image marketing. Casey Crawford, company's chief executive officer (CEO), believes that people will be able to know the personality of who they are dealing with through social media. The company also employed social media experts who outlined the institution's presence on various sites.


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