An 'Overwhelming' App

September 2010
Bank Technology News;Sep2010, Vol. 23 Issue 9, p1
Trade Publication
The article presents the development of an iPhone application named Overwhelming Offers which can be accessed through Mastercard Inc.'s mobile MarketPlace, a personalized shopping platform. MasterCard formulated Overwhelming Offers in partnership with Next Jump Inc. to optimize targeted marketing campaigns. The application provides discounts for a limited time and quantity and calls for a user purchase reservation with items including netbooks, digital cameras and gift certificates.


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