TITLE

An 'Overwhelming' App

PUB. DATE
September 2010
SOURCE
Bank Technology News;Sep2010, Vol. 23 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the development of an iPhone application named Overwhelming Offers which can be accessed through Mastercard Inc.'s mobile MarketPlace, a personalized shopping platform. MasterCard formulated Overwhelming Offers in partnership with Next Jump Inc. to optimize targeted marketing campaigns. The application provides discounts for a limited time and quantity and calls for a user purchase reservation with items including netbooks, digital cameras and gift certificates.
ACCESSION #
54479463

 

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