Kmart, Martha hope new Star System shines

October 2001
Home Textiles Today;10/29/2001, Vol. 23 Issue 9, p21
Trade Publication
Focuses on the implementation of merchandising strategy by the Martha Stewart Living Omnimedia and Kmart in Troy, Michigan. Appearance of Star designations on bed and bath packaging and on product tags; Use of color palette for bed and bath lines; Availability of eight solid colors on cotton-rich sheets.


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