Automatic blanket competition heats up

Hogsett, Don
October 2001
Home Textiles Today;10/29/2001, Vol. 23 Issue 9, p4
Trade Publication
Reports the competition in automatic blanket market in the United States. Domination of Sunbeam in the market; Leverage of WestPoint Stevens on powerhouse brands; Marketing agreement with Lands' End; Innovation of lightweight fleece blanket by Malden Mills.


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