Chrysler reaches for 'Next Big Star'

Cantwell, Julie
October 2001
Automotive News;10/15/2001, Vol. 76 Issue 5953, pM4
Trade Publication
Reports the television show sponsorship of 'Ed McMahon's Next Big Star' by the Chrysler group in the United States. Goal of the agreement; Dynamics of the show; Identification of automobiles as rewards for winners.


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