TITLE

Ford Division pursues black future buyers

AUTHOR(S)
Sawyers, Arlena
PUB. DATE
October 2001
SOURCE
Automotive News;10/15/2001, Vol. 76 Issue 5953, pM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising promotions for the 2002 Ford Explorer XLT targeting black college students in the United States. Identification of black college graduates involved in the promotional tour; Goal of the promotion; Description of the college football road trip.
ACCESSION #
5445225

 

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