Ford Division pursues black future buyers

Sawyers, Arlena
October 2001
Automotive News;10/15/2001, Vol. 76 Issue 5953, pM4
Trade Publication
Reports the advertising promotions for the 2002 Ford Explorer XLT targeting black college students in the United States. Identification of black college graduates involved in the promotional tour; Goal of the promotion; Description of the college football road trip.


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