TITLE

Marketing costs skyrocket

AUTHOR(S)
Cantwell, Julie
PUB. DATE
October 2001
SOURCE
Automotive News;10/15/2001, Vol. 76 Issue 5953, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the factors affecting marketing costs of automobiles in the United States. Consequences of zero-percent financing programs; Enumeration of marketing costs; Estimation of distribution costs by J.D. Power and Associates.
ACCESSION #
5445190

 

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