Where Jacques Nasser went wrong

Connelly, Mary
October 2001
Automotive News;10/15/2001, Vol. 76 Issue 5953, p1
Trade Publication
Examines the corporate decisions affecting the administrative position of Jacques Nasser at Ford Motor Company in the United States. Failure to define company goal as an automaker; Consequences of linking with electronic business trading; Effects of micromanagement strategy on decision making.


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