TITLE

Kia Banks on Value, Not Price

AUTHOR(S)
Zachary, Katherine
PUB. DATE
October 2001
SOURCE
Ward's Auto World;Oct2001, Vol. 37 Issue 10, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Predicts the market share of the Kia Sedona automobile from Kia Motors America Inc. Growth strategy of the company; Features; Initial sales target of the company.
ACCESSION #
5444874

 

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