In It From Head to Toe

Goufan, Zhu
October 2010
Forbes Asia;Oct2010, Vol. 6 Issue 12, p20
The article discusses how Zhu Guofan, founder of Beijing Tailian Liangzi Health & Fitness in China, succeeded in business for the second time. It describes the challenges faced by Zhu which resulted to giving up his 50% stake in over a thousand foot-massage parlors. It relates his moves to survive the business, including the management of entire stake in the 1,100 profitable franchises and a military-style of clothing by the employees.


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