Your Directorial Debut

McLean, Gwen
October 2010
Pharmaceutical Representative;Oct2010, Vol. 40 Issue 10, p24
The article focuses on the importance of creating a successful marketing plan for pharmaceutical representatives. It stresses that one must set a foundation to introduce the products being sold and proceed with communicating with the customer. It notes that a sales representative must identify the needs of the customer and offer the correct drugs needed by the client. It concludes that one must participate with the planning and be his or her own director in marketing strategy.


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