Jumpstarting Change, Pt 2

Shaffer, Maureen
October 2010
Pharmaceutical Representative;Oct2010, Vol. 40 Issue 10, p18
The article offers tips on how to improve sales and customer relationships for physicians and healthcare providers. It stresses the importance of change in the pharmaceutical industry wherein customers are more particular with information and through technology, consumers are able to access healthcare information easily. It notes that allied healthcare professionals must create ways to attract their customers and enable them to learn about the products and be able to sell them.


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