TITLE

Winning the Game for TV Viewers

AUTHOR(S)
Davies, Dave
PUB. DATE
October 2001
SOURCE
Multichannel News;10/22/2001, Vol. 22 Issue 43, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the rivalry between digital satellite and digital cable for sports programming deals in the United States. Situation of satellite and digital cable on the market; Advancement of the digital satellite over digital cable according to the study conducted by Scientific-Atlanta Inc.; Strategy of digital satellite to regain market strength.
ACCESSION #
5436699

 

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