Advice in Surveying the General Public Over the Internet

Dillman, Don A.; Reips, Ulf-Dietrich; Matzat, Uwe
June 2010
International Journal of Internet Science;2010, Vol. 5 Issue 1, p1
Academic Journal
The article discusses the dilemmas and solutions to challenges involving the surveillance of the general public via the Internet. It notes that one of the factors that prevents the effective survey of the public is the lack of Internet connection among households. It stresses that to overcome these challenges, volunteer panels to ignore people without access to the Web or reluctant to use it were created. Different survey designs are reportedly required one of which is the use of initial mail contact to give a cash incentive along with the request.


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