Thielman, Sam
October 2010
Variety;10/4/2010, Vol. 420 Issue 8, p12
Trade Publication
The article examines The Hub, a cable television network devoted to children's television program which will begin broadcasting October 10, 2010. The network is a partnership between cable television company Discovery Communications and the toy industry firm Hasbro. Much of the network's programming will be so-called "branded entertainment," programs involving toys or games manufactured by Hasbro.


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