TITLE

A MULTI-CHANNEL World

AUTHOR(S)
Morphy, Erika
PUB. DATE
June 2001
SOURCE
Export Today's Global Business;Jun2001, Vol. 17 Issue 6, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the state of the customer relationship management (CRM) industry as of 2001. Projection on the growth of the industry; Information on CRM; Views of analysts on CRM applications; Recommendations on CRM implementation.
ACCESSION #
5430123

 

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