TITLE

Consumer Behaviour when Encountering an Offer in Euros: Key findings from two experimental studies

AUTHOR(S)
Labbe-Pinlon, Blandine
PUB. DATE
June 2001
SOURCE
European Retail Digest;Jun2001, Issue 30, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the effects of the euro currency on consumer behavior in Europe. Background of the euro currency; Evaluation of prices in euro in an actual buying situation; Impact of the euro on price recall by consumers and their sensitivity towards prices; Utility of the euro for consumers.
ACCESSION #
5420243

 

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