Consumer Behaviour when Encountering an Offer in Euros: Key findings from two experimental studies

Labbe-Pinlon, Blandine
June 2001
European Retail Digest;Jun2001, Issue 30, p36
Trade Publication
Investigates the effects of the euro currency on consumer behavior in Europe. Background of the euro currency; Evaluation of prices in euro in an actual buying situation; Impact of the euro on price recall by consumers and their sensitivity towards prices; Utility of the euro for consumers.


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