Klapper, Joseph T.
December 1965
Public Opinion Quarterly;Winter65-Winter66, Vol. 29 Issue 4, p665
Academic Journal
The article presents information about activities of various agencies on public opinion polls. National Analysts Inc. has announced the institution of a screening service to help manufacturers decide which new products or ideas would be profitable in the market place." The service, known as "Operation Search" will rely heavily on a "purchase game" designed to show rank-order of buyer interest and the price a consumer feels he would pay for the product if it became available on the consumer market. An organization entitled Sample Surveys Ltd., in New Zealand, has recently been formed to conduct public opinion polls and market research studies in New Zealand, Australia and other Pacific countries. Lehigh University has announced the establishment at the university of a Center for the Applications of Mathematics. The new center will seek to bring together research and teaching faculty from a wide range of fields, including the physical sciences, life sciences and also social sciences. The Bureau of Applied Social Research, Columbia University has announced the completion of a study entitled "Medical Television."


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