TITLE

The Implicit Assumptions of Television Research: An Analysis of the 1982 NIMH Report on Television and Behavior

AUTHOR(S)
Cook, Thomas D.; Kendzierski, Deborah A.; Thomas, Stephen V.
PUB. DATE
June 1983
SOURCE
Public Opinion Quarterly;Summer83, Vol. 47 Issue 2, p161
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The authors analyze some of the assumptions underlying most current research on television. They emphasize the dependence on (1) an individual rather than an institutional level of analysis; (2) a model of research utilization that pays little explicit attention to where sources of leverage lie for changes in programming; (3) extremely simple models of the selection processes associated with different levels of television viewing; and (4) uncritical appraisals of the consequences of effects that many would call small or modest. These issues are illustrated by a general discussion of the NIMH report on Television and Behavior and specific discussion of "mainstreaming" and the effects of television violence.
ACCESSION #
5414899

 

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