TITLE

Response Scales: Effects of Category Range on Reported Behavior and Comparative Judgments

AUTHOR(S)
Schwarz, Norbert; Hippler, Hans-J.; Deutsche, Brigitte; Strack, Fritz
PUB. DATE
September 1985
SOURCE
Public Opinion Quarterly;Fall85, Vol. 49 Issue 3, p388
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on effects of the range of response categories provided in a closed answer format on behavioral reports and subsequent judgments. Respondents were to use the range of behaviors described in the response alternatives as a frame of reference in estimating and evaluating their own behavior. The experiment was carried out in March/April 1983 as part of a larger survey with 132 German adults. Respondents were randomly assigned to conditions and had to report how many hours they watched television daily. An examination of respondents' behavioral reports indicates that those who were presented the low range scale tended to choose categories in the middle of the list, whereas respondents who were presented the high range scale tended to endorse the first category provided. The range of the response scale affected respondents' behavioral reports as expected.
ACCESSION #
5414342

 

Related Articles

  • The Effect of Implicit Person Theory on Performance Appraisals. Heslin, Peter A.; Latham, Gary P.; Walle, Don Vande // Journal of Applied Psychology;Sep2005, Vol. 90 Issue 5, p842 

    Four studies examined whether implicit person theory (IPT) regarding the malleability of personal attributes (e.g., personality and ability) affects managers' acknowledgment of change in employee behavior. The extent to which managers held an incremental IPT was positively related to their...

  • EDUCATED GUESSES: THE PROCESS OF ANSWERING FACTUAL KNOWLEDGE QUESTIONS IN SURVEYS. Nadeau, Richard; Niemi, Richard G. // Public Opinion Quarterly;Fall95, Vol. 59 Issue 3, p323 

    Responses to autobiographical questions are known to represent more than simply retrieval of information from memory; inference, cuing, and "availability" all play a role. Using responses to items in four different surveys, we find that respondent motivation and ability, together with contextual...

  • Consider uncertainty when reporting results. Semon, Thomas T. // Marketing News;03/01/99, Vol. 33 Issue 5, p7 

    The article suggests that market researchers must consider respondent uncertainty when reporting survey results. In a survey questionnaire, an important item of information is the respondent's degree of certainty that his response is accurate, as indicated by his tone of voice and by commonly...

  • Assessing the adequacy of postexperimental inquiries in deception research and the factors that promote participant honesty. Blackhart, Ginette; Brown, Kelly; Clark, Travis; Pierce, Donald; Shell, Kelsye // Behavior Research Methods;Mar2012, Vol. 44 Issue 1, p24 

    The primary aim of this research was to assess the adequacy of postexperimental inquiries (PEI) used in deception research, as well as to examine whether mood state, reward, or administering the PEI as a face-to-face interview or computer survey impacts participants' willingness to divulge...

  • Epistemology and School Counseling. Schell, Edith; Daubner, Edward // Personnel & Guidance Journal;Feb69, Vol. 47 Issue 6, p506 

    Because a counselor's interactions with his clients should be an out-growth of his philosophical commitments, he must grapple with certain epistemological questions: (a) Can human beings know the extramental world or merely their own ideas? (b) Is human knowledge a valid representation of the...

  • Prior Descriptions and Behavior Consistency. Garlick, Rick // Communication Research Reports;Jun1993, Vol. 10 Issue 1, p59 

    While behavior serves as the primary basis for impression judgments, prior descriptions may also influence the evaluative judgments one makes of another. The current investigation presented participants with three levels of information (none, positive, negative) prior to viewing videotapes of...

  • THE BEHAVIORAL SCIENTIST QUA SCIENTIST MAKES VALUE JUDGMENTS. Lacey, Hugh // Behavior & Philosophy;2003, Vol. 31, p209 

    I distinguish three matters about which decisions have to be made in scientific activities: (1) adoption of strategy; (2) acceptance of data, hypotheses, and theories; and (3) application of scientific knowledge. I argue that, contrary to the common view that only concerning (3) do values have a...

  • Have You Had an Unreasonable Boss? Adams, Nevin E. // Plan Sponsor;Sep2011, p6 

    The article presents the results of a survey of online readers on whether they have worked with unreasonable bosses. Nearly 60.4% of the respondents said they have worked with an unreasonable boss while another 25% have worked with more than one. About 13.8% got out of the job and another 14.1%...

  • Implementation of Response Latency Measures. MacLachlan, James; Czepiel, John; LaBarbera, Priscilla // Journal of Marketing Research (JMR); 

    Response latency, which is the amount of time a respondent deliberates before answering a question, can serve as an indicator of the respondent's certainty. This research demonstrates that latency can be measured unobtrusively in telephone interviewing by means of automatic equipment. Latency is...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics