Einhorn, Hillel J.
September 1972
Public Opinion Quarterly;Fall72, Vol. 36 Issue 3, p367
Academic Journal
Access to powerful new computers has encouraged routine use of highly complex analytic techniques, often in the absence of any theory, hypotheses, or model to guide the researcher's expectations of results. The author examines the potential of such techniques for generating spurious results, and urges that in exploratory work the outcome be subjected to a more rigorous criterion than the usual tests of statistical significance.


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