TITLE

Following the CRM Trend

PUB. DATE
June 2010
SOURCE
Metal Center News;Summer2010 Supplement, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information related to Customer Relationship Management (CRM) technology. It states that CRMt is a concept that was developed in the 1990s as a method to improve the way businesses interacted with their customer base. It comments that the most noticeable trend today is how the web is being utilized as a tool to provide access to several CRM applications.
ACCESSION #
54089516

 

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