TITLE

Forget Rhythm, Rhyme And Imagery, What Readers Really Want From Poetry Is A Celebrity Endorsement

AUTHOR(S)
Holt, Karen Jenkins
PUB. DATE
October 2001
SOURCE
Book Publishing Report;10/15/2001, Vol. 26 Issue 41, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of advertisements on the sales of books related to poetry in the United States. Approach of publishers to attract sales; Importance of popular national figure as endorser; Sales achievement.
ACCESSION #
5408899

 

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