TITLE

MmO2 hunts agency for rebranding task

PUB. DATE
October 2001
SOURCE
Marketing Week;10/11/2001, Vol. 24 Issue 35, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the MmO2 recruiting a creative agencies to pitch for the task of rebranding the mobile network BT Cellnet O[sub 2]. Use of the services of Agency Insight; Media arrangement and review with company; Consolidation on the media buying accounts.
ACCESSION #
5406842

 

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